AMA Accounting and Auditing

Partner-led accounting and advisory for growing businesses

We help SMEs, family businesses and growing groups across Egypt, Saudi Arabia and the wider GCC strengthen financial reporting, internal controls and management information — with experienced partners directly involved in every engagement.

Our founding partners bring Big Four experience and disciplined quality standards, combined with the direct access and focused attention of a specialist partner-led firm.

Who we are

Established experience, delivered with partner focus

AMA Accounting and Auditing is an accounting and business advisory firm based in Cairo, serving clients across Egypt, Saudi Arabia and the wider GCC. The name AMA comes from the first names of our three founding partners — Ahmed, Mohamed and Amr — a reminder that the partners themselves stand behind every piece of work we deliver.

3founding partners, directly involved in every engagement
25+years of combined professional experience
3+markets served — Egypt, Saudi Arabia and the wider GCC
What we do

Services built around how finance actually works

From day-to-day bookkeeping and tax compliance to complex IFRS matters, we support finance teams, business owners and professional firms with practical, right-sized help.

Accounting & bookkeeping

Bookkeeping, month-end and year-end closing, reconciliations, management accounts and financial reporting support.

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Tax, Zakat & VAT

Corporate tax compliance support, Zakat calculations and filings, VAT registration and returns, reconciliations and tax accounting support.

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IFRS & technical accounting

IFRS implementation and transition support, revenue, leases, expected credit losses, consolidations and technical position papers.

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Planning & management reporting

Budgeting, forecasting, cash-flow planning, KPI design and board-ready reporting packs that support real decisions.

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Controls, governance & risk

Internal control reviews, finance-process documentation, audit readiness, internal audit support and remediation of control observations.

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Finance transformation & data

Reporting automation, dashboards, data-quality reviews, accounting-system implementation support and responsible use of AI in finance.

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For accounting & audit firms

Back-office and engagement-delivery support, audit methodology and quality-management systems, technical consultations, file reviews and flexible specialist capacity for professional firms — delivered under your firm's responsibility and applicable independence and professional requirements.

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Why clients choose AMA

Senior attention, practical answers

Many firms promise experience; fewer put it in the room. At AMA, the partners who bring the experience are the people who do the work.

  • Partner-led delivery. Your engagement is planned, reviewed and delivered with direct partner involvement.
  • International standards, regional understanding. Experience gained in the UK, the GCC and Egypt, applied to the realities of regional businesses.
  • Deep IFRS and reporting expertise. From routine closings to complex judgements such as revenue, leases, impairment and expected credit losses.
  • Clear communication. Findings and recommendations explained in plain language, in English or Arabic.
  • Right-sized solutions. Professional quality without unnecessary complexity or overhead.
  • Modern ways of working. Data analytics and carefully governed AI-enabled tools that improve speed and insight.
Our partners

The people behind the name

Our partners bring complementary experience across audit and assurance, banking and capital markets, IFRS and financial reporting, internal controls, risk consulting, tax, Zakat and VAT, and finance leadership.

Ahmed Elmasry

Founding Partner

ACCA-qualified partner with more than 15 years in audit, financial reporting and IFRS advisory across Saudi Arabia, Egypt and the UAE, including Big Four experience with KPMG, Deloitte and EY.

Mohamed Essam

Founding Partner

ACCA Fellow and Certified Internal Auditor with more than 15 years across the UK, GCC and MENA, including Big Four banking and capital-markets experience in London, Doha and Cairo.

Amr Batran

Founding Partner

Audit and finance professional with more than 8 years across international network firms in Egypt and Saudi Arabia, including experience as CFO of an architecture and construction business.

Hasan Fouda

Partner — Risk Consulting

Certified Internal Auditor with more than 15 years in internal audit, enterprise risk management, governance and compliance across Saudi Arabia and the wider Middle East, including prior experience with KPMG.

Meet the partners

Industries

Sector experience you can draw on

Our partners' professional experience spans a broad range of sectors in Egypt, Saudi Arabia, the UAE and the UK.

Financial services

Banking, capital markets and regulated environments.

Manufacturing

Costing, inventory and group reporting for producers.

Construction & contracting

Long-term contracts, project accounting and WIP.

Real estate

Development projects, property portfolios and project reporting.

Tourism & hospitality

Hospitality operations, revenue recognition and cost control.

Family & owner-managed businesses

Structure, discipline and reporting that supports growth.

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International experience, regional focus

Our partners have worked with international firms and businesses in London, Doha, Cairo, Saudi Arabia and the UAE. That means reporting, controls and governance to international expectations — delivered with a real understanding of how business works in Egypt and the wider Middle East.

Technology and data, used responsibly

We use data analytics, structured working methods and carefully governed AI-enabled tools to work faster and see further into the numbers — always with professional judgement, confidentiality and review at the centre.

Let's talk about your finance function

Whether you need help closing the month, preparing for an external audit, or making sense of a complex IFRS question, an initial conversation is free and confidential.